Weston Sports Marketing has teamed up with THE ATHLETE FACTORY following the launch of the global high performance consultancy last week.
Weston Sports Marketing will provide a number of marketing and communications solutions over the next 12 months as THE ATHLETE FACTORY aims to become a global leader in developing sports teams and individuals through bespoke methods and techniques.
THE ATHLETE FACTORY, founded by elite sports and high performance coach Phil Greening, have recently launched a new website as well as a training app for individuals wishing to follow a totally bespoke training programme designed by an AF Performance Coach.
This month THE ATHLETE FACTORY will open up the company’s consultancy arm publically. Having only been available to elite sports organisations to date, AF Consultancy offers high performance auditing, elite coaching, individual consultancy and various coach development and mentorship programmes to any aspirational team or athlete in the UK and abroad.
Later this year, THE ATHLETE FACTORY looks forward to launching its unique, one-of-a-kind Rugby Academy, providing an alternative pathway to professional rugby for missed talent, transfer athletes and late bloomers.
Tim Harper, Director and Head of Performance at THE ATHLETE FACTORY, said: “I’m really pleased to have brought Weston Sports Marketing on board as an official partner of THE ATHLETE FACTORY.
“I have worked closely with Andy Weston (founder of Weston Sports Marketing) on a number of projects over the past couple of years and I know Weston Sports Marketing will be an excellent fit for THE ATHLETE FACTORY as we look to grow the company over the coming months.”
Andy Weston added: “I’m looking forward to working with Tim and the rest of the world-class sports coaches and practitioners at THE ATHLETE FACTORY.
“It’s going to be a really exciting 12 months for THE ATHLETE FACTORY and we’re thrilled to be part of it as they roll-out a range of services for athletes, sports teams and fitness enthusiasts.”
Individuals wishing to access the knowledge and expertise of THE ATHLETE FACTORY coaches to reach their own sports and fitness goals, or who wish to download the app, should visit www.theathletefactory.global