Sports sponsorship plays a key role in the overall marketing plans for McCrea Financial Services, one of the leading Independent Financial Advisers in the UK.
They have partnered with a number of major sports teams and athletes including Glasgow Warriors, Partick Thistle FC, Scottish Seniors Golf and paralympic gold medalist and Wimbledon tennis champion Gordon Reid.
McCrea Financial Services understand the value of content when it comes to engaging with an audience and bringing sponsorships to life.
Videos get more views and engagement online than any other medium and Weston Sports Marketing have been assigned to activate McCrea’s sponsorships through fun and creative branded video content.
As well as increasing their presence and engagement on social media, the videos have led to a significant increase in the number of unique visitors to the McCrea website.
Check out some of our branded video examples below.