In January 2017 Weston Sports Marketing (WSM) was appointed the official media content, PR and digital editorial provider for Scottish Squash.
The agency has been assigned to assist with the production of content and imagery around domestic squash events as well as promoting the efforts of Scottish squash players in tournaments across the UK and abroad.
WSM’s extensive network of regional, national and local media contacts has seen more than 75 published articles produced by our team placed across the country in the first three months of 2017.
WSM also provide a range of digital and editorial services for the Scottish Squash website and social media channels.
We have delivered regular content to news outlets including The Herald, Scotsman, BBC, Press & Journal, The Courier, Evening Times and Edinburgh Evening News.
Our output of squash content has reached virtually every part of the country with regional and local outlets publishing our tailored content and imagery, including the Highland News, North Star, Inverness Courier, Perthshire Advertiser, Johnstone, Paisley & Renfrew Gazette, Aberdeen Evening Express, Dumfries & Galloway Standard, Montrose Review, Brechin Advertiser, Hamilton Advertiser, Cumbernauld News and the Oban Times.
For Scottish Squash’s National Championships in March we secured coverage on Radio Scotland sports news bulletins before, during and after the event as well editorial coverage on the BBC website, and social channels and across our network of national, local and regional news outlets.
WSM will be working closely with Team Scotland on a content strategy in the build-up to and during the 2018 Commonwealth Games.
WSM also continue to provide additional PR support services to Scottish Squash on a regular basis.
For more details and to discuss how we can help your sport reach new audiences and tell the story of your athletes and events, don’t hesitate to get in touch here.