“Don’t underestimate the power and influence sportsmen and women can have as advocates of your brand.”
Ambassador programmes are not just for the big boys like Nike and Adidas.
Any brand can have an ambassador and should look to embrace that relationship in a way which helps gain maximum exposure for their key messaging.
We can help match sport personalities with brands and charities, activating new or existing ambassadorial partnerships through our content-focused strategy.
Using them to tell your story is one of the most powerful ways of marketing your business and more brands than ever are embracing ambassadors to get their voice heard, generate a much larger reach, increase brand awareness and improve returns on investment.
Fans who look up to sportsmen and women as role models are likely to engage with campaigns their involved with and be converted into loyal consumers.
Not got a brand ambassador? Let’s go out there and find one!
Videos get more views and engagement online than any other medium, with companies which host video content on their website showing up higher in search rankings than companies with just text content.
Let us help ambassadors tell your story through quality, branded video content.
We can interview your ambassador then produce, edit and help distribute the branded video through our Content Distribution Service.
The more timely the interview, the more it will resonate with your target audience.
For example, if you have a golf ambassador, we could interview them in the build-up to an important tournament or ahead of the new golf season.
For charities we could interview an ambassador to raise awareness ahead of a big fundraising initiative.
Q&A with brand ambassadors
Live events are king for getting people to recommend and buy into a message and Q&A sessions with your brand ambassador are brilliant ways to engage with an audience.
Live events get people talking and engaging with your brand, before, during and after the event.
Did you know? Attending a branded live experience drives 65 percent of people to recommend the brand and 59 percent to buy it at retail afterwards. Research by Momentum Worldwide.
Weston Sports Marketing can help plan events and provide expert MC services to ensure the smoothing running of the Q&A session with an ambassador.
But the experience won’t end there - we can also create memories to share by producing high quality branded video highlights from the event and photography.
Branded media insertions are more cost effective than traditional advertising, giving you the opportunity to push a message out through engaging content.
Our team at Weston Sports Marketing are experienced at running press conferences.
We can invite media to interview a brand ambassador ensuring your key messaging is included in all coverage.
Photographers would be invited to the press call although our photographer would provide media outlets with branded imagery from the session to run alongside published content.
We can also conduct our own interviews with your brand ambassador and distribute the content through our Content Distribution Service ensuring your key messaging is reinforced in all published content.
Alternatively the content could be ‘exclusively’ hosted on your own channels (e.g. magazines, newsletters, e-zines, website, marketing collateral, social media).
A fast, effective way to communicate with your audience can be through branded audio content uploaded to your channels at the click of a button.
Your ambassador could have achieved something very special in their respective sport.
Let’s shout about it by speaking to them straight after the event or indeed in the build-up to an event. For more information on our audio services, click here.
Social media represents a huge opportunity for increased engagement with your audience and is an effective way for increasing brand exposure.
Research by Burst Media also shows that 45% of 18-35 year olds follow a sports team or athlete online and 35% use social media to tweet/retweet or share links to sports content.
This influence can be used by brands and charities and there’s numerous ways to harness your relationship with a brand ambassador through social media.
You could even get creative and do a Twitter/Facebook Q&A session with an ambassador on your own platforms – a great way to actively engage live online with an audience.
Working closely with our clients and their ambassadors we will create a comprehensive social media strategy to bring the partnership to life.
Did you know? According to Navigate Research, sports fans are 164% more likely to purchase a product if an athlete they follow mentions it on Facebook, Twitter or Instagram.