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Weston Sports Marketing

England Legends v Wales Legends

  • quote: Weston Sports delivered powerful and engaging content in the build-up to and during the charity rugby match.
  • boxlink: /portfolio/express-england-v-wales-legends/

Weston Sports Marketing provided content for the England Legends v Wales Legends charity rugby match held at the Twickenham Stoop in 2015 to raise money for a number of rugby-affiliated charities.

The match, broadcast live on Sky Sports, was sponsored by National Express and this was reflected in the content which was provided by Weston Sports Marketing.

Services provided

Branded audio content

Exclusive interviews, in association with National Express, in lead up to and during rugby match with players (including former British and Irish Lion stars Shane Williams, Lewis Moody, Colin Charvis & Iain Balshaw).

Social media

Managed both England Legends and Welsh Legends Twitter accounts in week leading up to match and provided live text updates during match from both accounts as well as Twitter updates from the Welsh team bus. Significantly increased the number of followers on both accounts.

Testimonial

Simon Marjoram, Managing Director Bamboo Marketing (Marketing agency for National Express):

Weston Sports delivered powerful and engaging content in the build-up to and during the National Express England v Wales Legends charity rugby match at the Twickenham Stoop. They are thorough, deeply knowledgeable and effortlessly endeared themselves with the players to squeeze every last bit of content out of spontaneous opportunities as they arose. A very safe pair of hands - I would have no hesitation in recommending them. A big thank you to Kenny Logan for introducing me to Andy.