“Podcasts are a fast and effective way for your brand to get their voice heard on any issues relating to their business or industry.”
Just like video content, podcasting is becoming an increasingly popular communication medium with new technology making it far easier for consumers to listen to podcasts.
Podcasts have always been popular for streaming music but are now used for interviewing, debating and story-telling.
Using the power of voice, podcasts can inform, educate, entertain and inspire a target audience whilst helping build trust between a brand and their customers.
You can set the agenda during any given podcast and if you have a brand ambassador, a branded audio interview with them can be a great way to get your voice heard.
Podcasts can easily be embedded on your website but working closely with audio content provider Audioboom, we can brand up a Podcast homepage at minimal cost and also flight front-end promotional credits at the start of all podcasts.
Check out the official Cricket for Heroes audio channel we created here.